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The Mobile Movement Has Changed Everything
Buyers are growing accustomed to having access to just-in-time always-at-hand information through their mobile devices. So while buyers are doing more research than ever on the products and services they are buying a significant portion of that research is happening away from the desktop and in many cases in-store.
Google suggests that mobile has fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. They have even identified that people pursue big goals in small moments. 90% of smartphone users have used their phone to make progress toward a long term goal or multi-step process while “out and about.”
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